Top Fashion Games Performance in the US, Q1 2025

In the first quarter of 2025, the fashion gaming sector saw intriguing trends across the top five applications on a unified platform in the United States. According to data from Sensor Tower, these games demonstrated varied performance in weekly downloads, revenue, and active users.

Project Makeover by Magic Tavern, Inc. experienced fluctuations in weekly revenue, starting at $1.3M at the beginning of January and decreasing to approximately $1.1M by the end of March. Downloads began the quarter at 62K and fell to 31K by the end. Active users also saw a decline from 1.3M to 901K.

The Covet Fashion: Dress Up Game from Crowdstar LLC showed a significant spike in revenue in mid-February, reaching $355K, followed by a decrease to $182K by the end of March. Downloads were relatively low, starting at 10K and dropping to 3K. Active users decreased from 223K to 166K over the quarter.

Glow Fashion Idol by Crazy Labs maintained a steady revenue, peaking at $208K in mid-February and then declining to $105K by the end of March. Downloads began at 79K and reduced to 39K, while active users showed a slight decrease from 110K to 126K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited saw a peak in revenue at $202K in late February, ending the quarter at $126K. Downloads started at 19K and stabilized around 12K. Active users declined from 152K to 104K.

Finally, Merge Studio: Fashion Makeover by Paxie Games experienced steady growth in revenue, reaching $136K in late February and ending March at $128K. Downloads varied, beginning at 51K and ending at 41K. Active users showed a consistent trend, peaking at 417K in late February and closing at 306K.

For a more detailed analysis of these trends and further insights, visit Sensor Tower.